Herman & Co –
A different agency
Creative Concept · Digital Experience · Art Direction
Role — Creative Director, Brand Strategist
A creative agency built around good ideas
Herman & Co is a creative agency bringing together strategy, branding, design and communication.
The ambition was to create an agency identity that felt confident, curious and distinctly human — and a digital presence that could demonstrate that thinking through the work itself.
Rather than creating another polished agency website filled with buzzwords, the challenge was to make the agency feel like a place where interesting people and interesting ideas come together.
One agency. Many personalities.
Working across these projects reinforced something I love about branding:
There is no single formula for a good identity.
The job isn't to impose the same visual language on every client.
It's to understand what makes each business different — and build an expression around that.
Herman & Co gave me the opportunity to move between strategy, concept, identity and execution, adapting the creative approach to completely different brands and audiences.
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