Hi, hej, hallo!

I’m a Creative Director, Art Director and Designer with 15+ years of experience turning ideas, insights and complex problems into creative work that people can connect with.

My superpower is empathy and problem solving.

I’m naturally curious about people — what they need, what motivates them and what gets in their way. My process usually starts there: with a human insight, a question or a problem worth solving. From there, I like to find the idea that makes things clearer, more useful or simply more interesting.

I work across creative direction, art direction, brand, campaigns, digital experiences and content, moving comfortably between strategy and execution. I enjoy being involved from the first question to the final pixel — shaping the big idea, challenging assumptions and making sure the details support the experience.

Over the years, I’ve worked with brands including Ikano Bostad, NE, Mercedes-Benz and Strongbow, collaborating with teams, creatives and specialists to bring ideas to life across different channels and audiences.

Outside of commercial work, I’m a practicing artist. I paint in oil and exhibit my work, which gives me a different space to experiment with colour, composition, emotion and visual storytelling.

I believe the best creative work sits somewhere between strategy and intuition. It should solve a real problem.

It should feel human 🤎

And, ideally, it should make you feel something.

Thanks for stopping by, Love Edda

Art by Edda